We founded Askem to help solve one of the most common challenges that brands, agencies, and digital marketers face…a lack of measurement and a failure to account for the impact of brand lift in their digital marketing efforts. We believe in transparency of market insights and we believe in accessibility for everyone involved.
Askem is a revolutionary start-up that encourages you to challenge the status quo of your marketing efforts. We believe digital ad campaigns can be measured by more than just click through rates and fuzzy conversion metrics on your website. Digital marketing has become so heavily focused on ROI and has mainly ignored the brand building and awareness impact. Every business advertises, and we know everyone should understand how their advertising spends is impacting more than just conversions.
We are a data driven team that knows the value of getting direct response from REAL people, on all mediums, accurately, and cost effectively. And we’ve been around this industry long enough to know that in order to help others, we needed to have core values that our team lived by, day in and day out.
Regardless if it is building a product capability, a meeting or a research launch we commit to always be ready and prepared to help you achieve your goals.
We commit to moving fast and constantly improving and adopting.
We are a team of doers; we don’t talk the talk, we walk the walk.
VP of Product & Co-Founder
Advisor, co-founder at Disruptive VC